London, UK, 18 October 2022 (NASDAQ: IZEA): IZEA Worldwide, Inc., the company that created the influence marketing industry, today announced its launch in the UK market.
Its arrival, supported by a strong balance sheet amassed to grow the business globally, brings an entirely new game-changing approach that will reinvent and professionalize the disparate and highly fragmented UK influence sector.
The company was founded in the US by Ted Murphy in 2006, during the early days of MySpace and LiveJournal, when it launched the global creator economy we know today. It has now facilitated almost four million collaborations between influencers and brands, with technology that analyses over 40 million influencers.
IZEA has built a reputation as a trusted strategic and exceptional partner in its North American home market, providing influencer marketing campaigns and custom content creation for Fortune 500 businesses and some of the biggest agency names in the world. It is also pursuing similar success in China where it established a presence earlier this year.
IZEA will now offer its flexible managed service model, underpinned by its powerful technology platform, Flex, to the UK market. This hybrid service/tech approach dispenses with the mandatory long-term retainers and hourly billing that currently dominate the sector.
IZEA President and Chief Operating Officer, Ryan Schram, said:
“The influence industry in the UK, as in many other markets, has tremendous growth potential but lacks the expertise and innovation required by top marketers. We’d like to be instrumental in helping it structure for even greater success so as to better serve brands, agencies, and creators. Providing all of our clients with flexible access to influence services and detailed performance data sits at the heart of how we do things. Insights from the nearly four million collaborations we have run give us a powerful level of predictive analysis and the ability to guarantee results.
“As a battle-tested, best-in-class partner, our mission is to fill a significant gap in the market, whether that’s working directly for a brand or with an agency as white-labeled support. There is so much opportunity in the creator economy and we’re incredibly excited to have permanent feet on the ground in the UK, helping to drive maturity in the market.”
The new London presence will be headed by Sylvia Enotiades, a seasoned UK influencer marketing professional, as UK Country Lead. Her previous experience includes senior roles at influencer agencies Wildfire and Buzzoole, and she also serves as an Industry Group Steering Expert for the Branded Content Marketing Association (BCMA).
Sylvia Enotiades, Head of UK, Country Lead at IZEA, said,
Ryan Schram concludes:
IZEA is built around three core pillars, any of which can work together or independently. It is the only influence marketing business to offer all three.
First, it offers a fully managed influence marketing services model for brands and agencies alike, featuring flat fees paired with unmatched execution.
Second, for brands and agencies who wish to conduct their own campaigns in-house, IZEA provides access to its proprietary SaaS tools that give marketers a flexible, modern framework to perform a wide range of essential tasks tied to the creator economy.
The final pillar is IZEA’s Creator Marketplace, an Etsy-like array of pre-arranged influence and content products with leading creators, with everything from TikTok posts for beauty brands to lifestyle blog posts. IZEA expects to launch its revamped Creator Marketplace later this month.