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Email automation is simply the process of sending action-triggered emails to subscribers on your email list, which can be a very effective method for marketing purposes if done right.
The action trigger can be anything from birthdays, season greetings, or automated blog updates; whichever may be the case, it helps to nurture new leads and takes the legwork out of keeping in touch with your business customers.
Here, we list the 11 Best Email Marketing Automation Tools for UK Businesses based on customer reviews and useful features.
Disclaimer: The information in this post was correct at the time of publication but may be subject to change.
11 Best Email Marketing Automation Tools
As choosing an email marketing automation software can be a daunting task, we’ve compiled a list of the top-rated, most easy-to-use, and of course, reasonably priced tools, offering a range of features to engage your business prospects and increase conversions.
1. Ontraport
Ontraport is suitable mainly for informational products, with the fantastic community behind it, and also it has undergone several feature updates.
And perhaps a great fit for entrepreneurs needing simple business automation software, and small businesses that incorporate tools like CRM, email marketing automation, and reporting.
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Pricing: The pricing starts at $24/month, though it’s a bit on the pricey end of the cost scale.
Website: https://ontraport.com/
Ratings: 4.9 stars, 343 reviews
Social Media:
https://www.facebook.com/ontraport
2. MailerLite
MailerLite is a well-known email marketing software. The company was founded in 2005, it has grown impressively since then. MailerLite is used by over 8,000,000 companies each month. The key features of MailerLite include campaign reporting, email automation, subscriber list management, and result tracking.
MailerLite has gained popularity for its affordability. It has a free version which includes a free trial.
Our AI-powered Drag & drop editor just launched! Welcome to the future of email marketing, where human creativity meets AI-generated content to create emails that inspire subscribers to act!
Watch the video nowhttps://t.co/ITp4Wfi6ga
— MailerLite (@MailerLite) June 1, 2023
Pricing: The paid version starts from US$10.00 per month.
Website: https://www.mailerlite.com/
Ratings: 4.7 stars. 757 reviews
Social Media:
https://m.facebook.com/mailerlite
https://www.linkedin.com/company/mailerlite-international/
3. Moosend
Moosend is a cloud-based email marketing software. It offers marketing automation, email campaign, newsletter, mailing list, and more. Moosend provides customizable newsletter templates.
It helps small businesses, providing a marketing platform and successful execution of marketing campaigns. Moosend provides a free trial for 30 days.
What is the best thing about #emailmarketing?
Our #email template library has got to take the cake! 🍰
Head over to our TikTok channel to tell us all about your favorite tools: https://t.co/EajuSjpiOr pic.twitter.com/gg8huiPpw5
— Moosend (@moosend) June 3, 2023
Pricing: The pricing package starts at $9 a month.
Website: https://moosend.com/
Ratings: 4.7 stars. 537 reviews
Social Media:
https://www.linkedin.com/company/moosend/
4. Brevo (formerly SendinBlue)
Brevo formerly known as SendinBlue is a cloud-based email marketing tool. The company was founded in 2007 and has gained popularity for its affordable marketing features. It offers marketing automation, email marketing, transactional email, SMS marketing, customer relationship management, retargeting ads, and more.
Over 180,000 businesses are currently using Brevo from all over the world. Brevo offers a free plan of unlimited contacts and 300 emails per day. The business plan includes landing pages, multi-user access, and phone support.
Elevate your marketing game with our revamped #EmailMarketing course! 📧✨
Enroll today for free and unlock a transformative learning experience! Dive into video tutorials and gain expert insights—all condensed into just 2 hours. 💡https://t.co/cZcuT01X4a #marketing #tutorials pic.twitter.com/8iNHgdEDfP
— Brevo (formerly Sendinblue) (@brevo_official) May 16, 2023
Pricing: The starter packages cost $25 for 20,000 emails each month, and the access business plan starts at $65 per month for 20,000 emails.
Website: https://www.brevo.com/
Ratings: 4.5 stars. 1648 reviews
Social Media:
https://twitter.com/brevo_official
https://www.instagram.com/brevo/
5. HubSpot
HubSpot is considered one of the top email marketing automation tools across several spectrums, such as the streamlining of email marketing services with automated workflows.
As the pioneer of ‘inbound marketing’ – HubSpot built its all-in-one CRM (Customer Relationship Management), content management system, email marketing automation, and landing page builder for small businesses, with several of the tools being absolutely free.
And perhaps, the first email marketing service to go public on the New York Stock Exchange, HubSpot automation software is hugely popular and currently used by over 45,000 companies, mainly midsize businesses. It has 1,77,000 plus customers.
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Pricing: The pricing starts at $50/month, which covers 1,000 contacts.
Website: https://www.hubspot.com/
Ratings: 4.4 stars, 7.15 K reviews
Social Media:
https://www.instagram.com/hubspot/
6. Mail Chimp
Mail Chimp is an email Marketing automation platform—the primary function of Mail Chimp email newsletter services. The software is built to help businesses with online marketing and email.
Mail Chimp lets you build your email list and import or from known contacts. It offers pre-designed templates, a drop, and a drag email builder. It is a convenient software to start email marketing.
It currently has over 11,000000 active customers and a total audience of 4,000000000 all over the world. The free marketing plan allows you to send up to 2500 emails per month and to add 500 contacts.
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Pricing: For reaching more than 500 contacts, the upgrade starts at $9.99 monthly for 500 contacts and 19.99 for 1500 contacts.
Website: https://mailchimp.com/
Ratings: 4.4 stars. 1097 reviews
Social Media Link:
https://www.instagram.com/mailchimp/
https://www.facebook.com/mailchimp/
7. OptinMonster
OptinMonster is not only an email automation tool but also helps you build high-converting email lists for your business websites, with simple email forms on landing pages in minutes.
It allows you to segment the leads and customers using behavioral personalization and funnel them into automated campaigns.
Over 1,000,000 are using OptinMonster to get more subscribers and customers.
Website: https://optinmonster.com/
Ratings: 4.1 stars, 138 reviews
Social Media:
https://www.facebook.com/optinmonster
https://twitter.com/optinmonster
8. Sendlane
Sendlane incorporates behavior-based email marketing automation to help eCommerce businesses turn their online visitors and shoppers into lifetime loyal customers.
It has within a short while built some very unique features, such as open predictability using machine learning, which helps to optimize the email send times, and also the advanced segmentation capabilities.
On the hunt for scorching hot leads? 🔥 Start with these steps:
1. Identify your audience
2. Incentivize your forms
3. Drive awareness on social
4. Budget for paid adsReady to dive in for more? Get our full guide to eCom lead gen right here! https://t.co/U7BrryIJ84 pic.twitter.com/1Pr6IitZ71
— Sendlane (@Sendlane) June 2, 2023
Pricing: The pricing for the Sendlane Growth plan starts at $173/month (with annual billing), with a 5000-contact list.
Website: https://sendlane.com/
Ratings: 4.7 stars. 55 reviews
Social Media:
https://www.facebook.com/Sendlane/
9. ActiveCampaign
ActiveCampaign is one of the best software in the email marketing automation space, despite launching only 5 years ago, due to deliverability rates and their support response time, and of course affordability.
It is currently used by over 180,000 customers worldwide, which is a huge customer base, making them one of the leading email automation providers.
ActiveCampaign can be used as a CRM, or email marketing and automation tool, and there is a 14-day free trial available.
ActiveCampaign’s automated 1:1 emails help sales teams send prospecting emails at scale.
Avoid individual, duplicative emails to your contacts, and easily thread related messages in a few simple steps. Learn more ➡️ https://t.co/AXYr4Gipju#emailmarketing #emailmarketingtips pic.twitter.com/kJEAuw40Ec
— ActiveCampaign (@ActiveCampaign) May 30, 2023
Pricing: The pricing starts at only $49/month for a marketing starter plan making it affordable to almost every small business owner, and it remains competitive enough in features for even larger enterprises.
Website: https://www.activecampaign.com/
Ratings: 4.0 stars, 603 reviews
Social Media Link:
https://twitter.com/ActiveCampaign
https://www.facebook.com/activecampaign
10. GetResponse
GetResponse marketing automation feature may not be the most powerful out there, but still, GetResponse is currently being used by over 350,000 customers, which means they must be really doing something right.
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Pricing:The pricing for GetResponse Basic, which includes sending emails and building an engaged contact base starts at only $13.3/month (with 2 years billing), with a 1,000 contact list.
Website: https://www.getresponse.com/
Ratings: 4.0 stars, 883 reviews
Social Media:
https://www.facebook.com/GetResponseIndia/?brand_redir=56301559145
https://www.facebook.com/GetResponse/
https://www.linkedin.com/company/getresponse/
11. ConstantContact
Constant Contact is one of the oldest email marketing automation providers, with perhaps the largest active customer base, having over 200 million automated emails sent out per day on the platform.
Almost all Constant Contact’s offerings are scored as generally just good, except for the email templates as they aren’t any more inspiring.
Albeit the software product isn’t quite as innovative as others on the list, if you’re just after basic email marketing, it’s a cheaper option.
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Pricing: Starting at $12/month. Plans include easy-to-use tools for email, social, SMS, and more.
Website: https://www.constantcontact.com/
Ratings: 1.9 stars, 716 reviews
Social Media:
https://twitter.com/constantcontact
https://www.instagram.com/constantcontact/
Conclusion
It is normal to assume that all the above-listed software tools have automated email marketing as their core feature, with several of them coming with pre-built email templates, support for multiple contact lists, and email campaign builders.
However, some of these tools go far beyond these common capabilities with the infusion of A/B testing, automatic email send-time optimization to help maximize open rates, and a little extra support for emojis and AI.
Most of the services may appear affordable initially, and become rather expensive as your email list grows, so always check for the advanced pricing options of the different providers before settling for any of them that are not within your budget.
Author Profile
- Online Media & PR Strategist
- Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
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