Every product owner knows the feeling. You build a great platform but watch users log in, consume the content, and bounce because of buzzing around within social networks, messengers, and your competitors.
Often, they leave not because they don’t like the service. They leave because they want to talk about it, and you didn’t give them a place to do so. They go to Reddit, X, Twitch, or Discord.
Bringing that talk “in-house” is the single best way to fix retention. But for years, building a dedicated community chat app inside your platform was a technical challenge involving massive server costs and moderation risks.
Watchers changes this. We turn the complex process of building a social network into a simple integration. Here is how you can add a real-time community to any app using our technology.
A Development Trap
Of course, if you want to add chat to your application, you can build it from scratch. That means taking many months of engineering time building WebSocket infrastructure, scaling servers for burst traffic, and designing UI. It’s a huge distraction from the core product. Then, after the launch of the feature you also need to construct engagement facilities and a moderation system, so you need a brand-new department for this.
Using traditional SDKs is heavy as well. It requires continuously updating your app to fix bugs or add features. Even to change the colour of a button or fix a crash, you need to push a new version to the App Store and hope that users update.
The Watchers Way: Speed and Agility
We took a different approach: Watchers integrate the community layer fast and smoothly. We can update community features instantly and integrate you with a chat in one day. Just decide what the user journey will look like and where the entry point to a chat will be placed. All engagement facilities and analytical tools are already included.
It’s Not Just a Chat Room
Adding a text box doesn’t create community. You need tools that keep users safe and engaged. Watchers comes preloaded with all you need to manage a modern digital crowd.
1. Safety out of the box
Toxicity is the biggest fear for any app owner: “What if someone spams?” or “What if they post fraud?” Watchers includes a 5-layer moderation system. We don’t just use simple word filters; our AI models analyse context in milliseconds to block aggression, scams, and spam.
2. Breaking Language Barriers
If your app has a global audience, a standard chat segregates them. Watchers unites them. Our AI translation allows a user in Brazil to type in Portuguese and a user in the UK to read it in English. The conversation crosses borders naturally.
3. Drivers of engagement
We help you turn conversation into value.
- Gamification: We connect with your existing loyalty system, rewarding active users with unique, AI-generated badges.
- Smart Agents: We deploy AI agents, like a Sports Coach or a Support Bot, directly in the chat to answer questions and keep the conversation going.
How the Integration Works
Adding Watchers is designed to be low friction.
- Identify the User Journey: decide where to place chat, whether you need live streaming.
- Embed the View: Your developers put the Watchers component into your app or website.
- Customise everything: Change colours and icons, choose avatars, and stickers.
- Set up: You decide what widgets you want enabled badges, polls, marketing facilities, audio or video in-app live streaming.
By the time you launch, you’re not just “adding chat.” You’re launching a fully managed social network inside your product-complete with moderation, AI, and monetization tools. Stop sending your users away to talk. With Watchers, you can give them a home right inside the app they already love.
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