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    SEO For Financial Services: What Is It and Why Does Your Finance Business Need It?

    Search engine optimisation (SEO) can help you become profitable and make real money. When it comes to simple-to-use and low-cost tactics for growing the reach of your finance business, SEO is unbeatable.

    This guide will help you learn more about SEO for financial services and how to use it properly.

    Financial Services SEO: What Is It?

    what-is--financial-services-seoSEO does precisely what its name suggests; it optimises your content and website for search engines, mostly Google. In other words, optimised content can help your site rank high in the search engine results pages (SERPs) and be super visible.

    As expected, there are many steps involved in SEO for financial services. However, by using the right techniques and putting forth some dedication, you will let Google know you’re a trusted website with valuable financial content and high-end financial services.

    To skyrocket your SEO approach, you’d have to target specific phrases and focus keywords and then develop content around them for best SEO performance. When people use Google to search for these phrases or keywords (i.e., search intent), your site will appear as one of the suggested sources.

    SEO can be used on your landing pages, blogs, meta descriptions, images, etc. With the right words in the correct places and great, high-authority links, you’re off to a great SEO campaign.

    How to Fit SEO into your Financial Marketing Plan?

    how-to-fit-financial-services-in-seo-planA financial marketing plan can and should include space for SEO. For example, the first step in a financial service marketing approach is to build a website representing either your business or your services as a financial advisor. This site will be the hotspot, the heart of your SEO efforts.

    If you build your site with SEO in mind, you will see a substantial boost to your traffic, online presence, and hopefully, conversions, since the more people that visit your site, the more interactions that will lead to a sale. So, financial service SEO is a great way to bring people to your site and reach new customers.

    Also, SEO is a free form of advertising if we can call it that. The alternative is having Google advertise your site and paying every time someone decides to click the ads that lead to your site.

    With organic SEO, you can generate views without paying the internet giant.

    How to Identify the Best Keywords for Your Financial Services?

    Keywords and phrases are integral parts of your SEO strategy. But how can you identify these words? Here are a few easy-to-follow methods to conduct keyword research:

    1. Get Help From Google

    get-help-from-google-to-financial-services-seoIf you need help brainstorming, Google might offer a solution. For example, when you begin typing a phrase in Google’s search bar, Google will offer commonly searched suggestions. This is known as an auto-complete feature.

    As a smart marketer, you’d want to target the phrases commonly used by your prospects. Once your initial search is over, ensure you check the related searches on the page. These are additional searches that people commonly look up, too.

    2. Use an SEO Tool

    use-seo-tool-for-financial-services-seoSuppose you don’t want to conduct keyword research on your own, like above, where you used Google to locate commonly searched keywords and phrases. In that case, you can use a dedicated SEO tool, such as SurferSEO, Semrush, Ahrefs, etc.

    Conducting keyword research with an SEO tool is as simple as pressing a few buttons. Soon, you will have a list of high-and-low-volume keywords in front of you (see below for more). Then, you need to choose those that seem close to what your prospective customers would enter in Google’s search bar when searching for a brand or service like yours.

    Keep in mind that an SEO tool can also help you plan your content, develop a blog outline, and, of course, optimise it. And they also work as SEO rank tracker tools to check your website’s ranks on search engines.

    3. Consider the Search Intent

    financial-services-seo-to-consider-search-intentThe truth is you’re the expert in your field, so you know better than anyone the right keywords to use. For this reason, especially in finance, perhaps the best keyword research is to brainstorm your own phrases.

    Consider what terms a prospective customer would use to locate your finance brand or financial services.

    This is known as search intent.

    You want to target words or phrases a potential customer will use. For example, if you’re looking for a pizza in your area, you will search ‘a good pizzeria near me’. The same idea can be applied here.

    So, avoiding intricate industry terms or phrases that people don’t know unless they really represent your brand or services seems like a smart idea. To put it differently, unless you’re targeting finance experts, SEO for finance should be treated as entry-level.

    Also, this is a prime opportunity to use locational phrases. Remember, the phrase best pizzerias in NYC will only show pizza houses in New York City. The same goes for your financial services.

    4. Analyse the Rankability of Keywords or Phrases

    analyse-rankability-of-keywords-financial-services-seoWhen you look at the rankability of your phrase or keyword, you should consider the following two metrics: search volume and competition level.

    Search Volume: What Is It?

    Search volume refers to the number of times your focus keyword or phrase has been searched for each month. If you want to segment your target keyword, you must filter the result to show searches by country, region, or state.

    Now, pay attention.

    This search is the potential pool of prospects you can sell your financial services.

    For example, if a term is searched 100,000 times a month, this is an opportunity. However, if a phrase is searched 50 times, it’s not worth the trouble of developing content around it.

    That out of the way, you can produce content for a low-volume phrase when targeting long-tail keywords. Long-tail keywords connect you with small groups of people and prospective customers. This is a viable local and national SEO strategy and is well-recommended.

    Competition Level: What Is It?

    The competition level of a keyword or phrase refers to how many of your competitors are also targeting the same keyword or phrase. As expected, the more competitive a keyword is, the harder it will be to rank for it and reach Google’s top page.

    If a phrase has a high competition level and high search volume, this is an expensive keyword. Still, if it helps you climb to the top, it’s worth the price.

    But, how can a keyword have a price?

    It’s all about Google ads! The combination of metrics, such as volume and competition level, determines how expensive the Google ad will be for a specific keyword. So, think of SEO as a free alternative to Google ads.


    Now you know about SEO for finance, you’re ready to begin optimising your finance site. If you need further help, you can hire professional SEO and finance writing solution services to help you enhance your website and rank first on Google.

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    Fernando Raymond
    Fernando Raymond
    CEO - ClickDo™ & SeekaHost™ | Started as an SEO Consultant and helped over 400 UK business owners grow their business with online marketing and Google advertising. More details about Fernando Raymond are available at

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