Online wholesale platform, Fleek has appointed Matthew Parker as its founding Head of Talent as the company accelerates hiring to support its AI-first operating model.   

The hiring comes as the brand pushes for London-focused hires as Fleek continues to build technology aimed at modernising the global second-hand fashion supply chain, a system the company says remains largely manual and inefficient despite growing demand for resale.  

Alberto Lo Bue, VP of Growth at Fleek said: 

“The fashion industry produces over 100 billion garments a year, and around 60% end up in landfill, not because people don’t want these clothes, but because the infrastructure that moves second-hand fashion from donation to resale is still largely offline. Fleek is fixing this.”  

Fleek says Parker will be responsible for building the company’s people function from the ground up, with a focus on attracting what it describes as “AI-first operators” individuals able to combine commercial thinking, technical fluency, and strong execution. 

CEO and co-founder Abhi Arora says the company is increasingly focused on hiring what it calls “Super ICs”, high-impact individual contributors empowered by AI tools to operate with the scope traditionally associated with entire teams.   

Arora said: 

“We’re seeing individuals own problems that previously would have required a full pod across commercial, data and engineering. Empowered with AI, these operators can have outsized impact.”  

He added that judgment remains the key differentiator in an AI-enabled workplace.   

“The real skill is recognising when AI output is good enough versus when it’s confidently wrong. That analytical rigour is what separates exceptional operators.”  

Parker says Fleek’s hiring philosophy reflects how quickly roles are evolving as AI capabilities expand. 

Parker commented:  

“People who have used the most advanced tools already think differently about their careers. They’re already asking themselves what their role will look like in two years.”  

As part of this approach, Fleek is also experimenting with ways to make AI hiring more inclusive. Parker noted that candidates are given access to leading AI tools during the interview process to ensure the company is assessing potential rather than prior exposure. 

He further said:  

“We’re giving candidates access to tools like Claude Code during the interview process, so we don’t exclude people who simply haven’t had the opportunity to use them yet. We want to find the right people, not just the most privileged.”  

The company says its internal operating model is also evolving alongside its hiring philosophy, with business teams increasingly building their own internal tools using AI. 

Co-founder Sanket Agarwal said:  

“In an AI-native world, internal operations become a collection of agents and tools with humans in the loop. Our teams are already building internal tools connected to our data in minutes rather than waiting on engineering.”  

Lo Bue added that while some analytical work is becoming automated, the strategic side of data roles is becoming more valuable. 

He said:  

“AI is splitting the analyst role in two. Execution is being automated, while problem framing, interpretation and decision support are becoming even more important.”  

Fleek is currently hiring across engineering, product, commercial and operational roles as it continues to scale its London presence. 

 

View this post on Instagram

 

A post shared by Fleek Vintage Wholesale (@joinfleek)

Open positions include leadership roles across product, engineering and commercial functions, as well as senior engineering, product and go-to-market hires.  

Further information can be found here:  www.joinfleek.com/careers  

About Fleek

Fleek is an online vintage wholesale platform connecting resellers to stock globally. Since 2022, Fleek has helped divert more than 9 million items of clothing from landfill, within its next work of over 10,000 resellers globally, positioning the London-founded start-up as a critical piece of infrastructure in the rapidly scaling circular fashion economy.  Resale is no longer a niche, but a strategic pillar of modern retail and Fleek is operationalising the second-hand wholesale layer that powers thousands of independent resellers and retailers worldwide. 

Author Profile

Buddhika Viraj

Latest entries

• Business Innovation NewsApril 24, 2026Fleek appoints Matthew Parker as founding Head of Talent to scale AI-first Hiring Strategy