Summary
- London now has over 40 immersive experiences running at any given time; more than any other city in the world.
- The city has seen a boom of purpose-built immersive venues in recent years, with 15+ permanent locations creating what’s being called a “new West End” for entertainment
- ABBA Voyage alone has delivered an estimated £1.4 billion UK economic boost and welcomed over 1.1 million visitors since 2022.
- The range of London’s immersive experiences includes free walk-in digital spectacles, four-hour theatrical dining productions, family-friendly art galleries, adults-only cocktail theatre, and lots more.
- Prices span from completely free to over £100, with most experiences falling in the £25–£60 range.
Note: All information in this guide was correct at the time of publishing but may be subject to change.
Whether you want to dine in total darkness, smuggle spirits into a theatrical prison, walk through a Martian invasion, or dance with digital avatars of ABBA, London now offers some of the most inventive immersive experiences anywhere in the world.
We’ve rounded up the 11 best immersive experiences in London that are open for booking right now, covering every taste and budget from free to premium.
How we selected these immersive London experiences:
We considered the following factors to rank these experiences:
- how genuinely immersive and multi-sensory the experience is rather than just visual;
- whether it has been long-standing or is available for booking most of the year (or something comparable is regularly available at the venue);
- how many people have visited and rated it positively as reflected in verified reviews;
- and whether it can appeal to a large number of people rather than a niche.
Also read: Top 10 Unmissable Immersive Gaming Experiences in London
1. ABBA Voyage — A Digital Concert Unlike Anything Else
In ABBA Voyage, the band’s four original members perform as hyper-realistic digital avatars created by Industrial Light & Magic, backed by a 10-piece live band inside a purpose-built 3,000-capacity arena.
Location: ABBA Arena, Pudding Mill Lane, Queen Elizabeth Olympic Park, London E15 2RU
Price:
- Seated from £39.70; Dance Floor from £56.20
- Ages 16–25 Dance Floor tickets from £35
Duration: ~100 minutes with no interval
How to book: abbavoyage.com; advance booking strongly recommended, especially weekends
Age suitability: Recommended 6+; under-3s not permitted; under-16s must be accompanied by an adult;
Reputation: Running since May 2022 with repeated extensions; near-perfect 99% attendance record; TripAdvisor Travellers’ Choice award; 19,000+ Google reviews averaging 4.9/5
Best for: Families (6+), groups, ABBA fans, and anyone curious about the future of live entertainment technology
2. The Crystal Maze LIVE Experience — The Iconic TV Game Show Brought to Life
In The Crystal Maze LIVE Experience, teams of up to eight tackle physical, mental, and skill challenges across four elaborately themed zones, guided by an eccentric Maze Master, racing the clock to win crystals for the famous Crystal Dome finale.
Location: 22–32 Shaftesbury Avenue, London, W1D 7EU
Price:
- Standard from £47; VIP from £84; Maze Lates (after 6pm) from £38
- Family tickets from £71 per person (min one adult + one child)
Duration: ~75 minutes; expect to be on your feet the whole time with several flights of stairs
How to book: the-crystal-maze.com or via visitlondon.com
Age suitability: Ages 9+; under-16s must be accompanied by an adult; 16–18s can play unaccompanied
Reputation: Approaching its 10th anniversary; 4.6/5 from 3,128 Google reviews
Best for: Groups, families (9+), corporate team building, and fans of high-energy competitive fun
3. Mamma Mia! The Party — A Four-Hour Greek Feast with an ABBA Disco Finale
Mamma Mia! The Party is created by ABBA’s Björn Ulvaeus and scripted by Sandi Toksvig. You’re seated inside a purpose-built Greek taverna where a romantic comedy unfolds around, above, and between diners over a four-course Mediterranean meal, ending in a glittering ABBA disco.
Location: The O2, Peninsula Square, London
Price:
- From £122.08 (off-peak Tier C); off-peak rates on Wed, Thu, Fri evenings and Sundays
- VIP and Platinum upgrades (£44–£67 extra) with fast-track entry, champagne, and merchandise
Duration: ~4 hours
How to book: mammamiatheparty.co.uk; advance booking required
Age suitability: Ages 5+; all under-18s must be accompanied by a legal guardian
Reputation: 650,000+ guests and 1,500+ performances; rated 4.4/5 from 1,468 Google reviews; has drawn visitors from 110+ countries
Best for: Groups, hen parties, celebrations, ABBA fans
4. Frameless — The UK’s Largest Permanent Immersive Art Experience
At Frameless, walk through 42 masterpieces by Van Gogh, Monet, Dalí, Klimt, and Rembrandt projected floor-to-ceiling across 30,000 sq ft, powered by 4K projection, 479 million pixels, and a 158-speaker surround-sound system.
Location: 6 Marble Arch, London W1H 7AP
Price:
- Adults from £27.50 online (£29.50 on the day); children (3–15) from £18; under-3s free
- Family ticket from £82 (2 adults + 2 children, saving up to £19)
- Frameless Lates (18+) £20; seniors (65+) from £20 off-peak; students £20.65 via Student Beans
Duration: 90 minutes to 2 hours at your own pace
How to book: frameless.com; advance booking saves you up to £5 per ticket
Age suitability: All ages welcome; Frameless Lates on Friday and Saturday nights are 18+ only
Reputation: TripAdvisor Travellers’ Choice award; rated 4.6/5 from 4,826 Google reviews; open since October 2022 with content regularly refreshed
Best for: Families, date nights (Lates with cocktails and curated Soho Radio soundtrack), groups, and art lovers
Check out our experience:
5. The London Dungeon — 1,000 Years of London’s Darkest History Performed Live
At The London Dungeon, twenty professional actors perform across 13+ theatrical shows in 360-degree sets, using special effects, atmospheric scents, and dark humour to bring London’s grisliest history to life, plus two underground rides including a simulated execution drop.
Location: The Queen’s Walk, London SE1 7PB
Price:
- Adults from £24 online (£30 on the day); children aged 5–15 also ticketed; under-5s not permitted
- Combo tickets with London Eye, SEA LIFE, or Madame Tussauds save up to 68%
Duration: 90 minutes to 2 hours
How to book: thedungeons.com/london; advance booking recommended
Age suitability: Minimum age 5, but recommended for 12+ due to dark themes and jump scares
Reputation: Operating since 1974 — London’s longest-running immersive attraction; part of Merlin Entertainments; Rated 4.3/5 from 19,721 Google reviews; ~700,000 visitors annually
Best for: Thrill-seekers, families with older kids (12+), date nights, and history buffs
6. Lightroom — London’s Home for Artist-Led Immersive Storytelling
Lightroom is a permanent four-storey projection space that transforms entirely for each show they run as per their event calendar. Its 11-metre walls and floors become canvases for immersive collaborations with world-class artists, filmmakers, and musicians.
Location: 12 Lewis Cubitt Square, King’s Cross, London N1C 4DY
Price:
- Adults from £25; under-18s from £15 (£10 off adult price)
- Family discount of 15% applied automatically at checkout
Duration: Varies by show, check their event calendar for what’s on
How to book: lightroom.uk; advance booking required with a specific date and time slot; phone bookings on 0300 303 4216 (£3 fee); tickets exchangeable up to 2 hours before your slot
Age suitability: All ages welcome
Reputation: 1.6 million+ visitors since opening in February 2023; 1,871 Google reviews averaging 4.6 rating; rotating programme keeps the venue perpetually fresh
Best for: Families, art and music enthusiasts
7. Alcotraz — A Prison Break Cocktail Experience Where You Smuggle the Booze
Inside Alcotraz, you’re cast as an inmate: smuggle your own sealed bottle of spirits past a strict Warden and crooked guards, then watch expert mixologists transform your contraband into four bespoke cocktails, all inside a theatrical prison set with live actors driving an unfolding storyline.
Location: Unit 3B, 127 Hackney Road, London E2 8GY
Price:
- Standard tickets from £44–£51 per person
- Tiered options: Associate (£47.50+) or Boss (£62.50+) include extras like prison record cards, sweets, or branded mugs
Duration: Exactly 1 hour 45 minutes
How to book: alcotraz.co.uk/locations/london; advance booking required
Age suitability: Strictly 18+ only; valid ID required at the door
Reputation: Rated 4.8/5 from 2,700 Google reviews; permanent venue also operating in five other UK cities
Best for: Groups (hen dos, stag parties, birthdays), date nights with a “partner in crime” twist
8. Dans le Noir? — Dining in Total Darkness, Guided by Blind Hosts
Eat a full mystery meal in pitch-black darkness at Dans Le Noir?, served by blind and visually impaired hosts. Your sight is completely removed, radically heightening taste, smell, and touch. Dishes are kept secret throughout and only revealed via photos after you return to the light.
Location: 69–73 St John Street, London EC1M 4AN
Price:
- Two-course set menu from £56 per person; three courses £68; three courses with wine ~£77
- Premium four-course Chef’s menu £105
Duration: Meal itself ~90 minutes; allow 2–2.5 hours total
How to book: london.danslenoir.com or by phone on +44 (0)20 7253 1100; advance booking required
Age suitability: Open to families and solo adult diners
Reputation: Operating since 2006 — nearly 20 years in London; rated 4.5/5 from 2,106 Google reviews
Best for: Date nights (famously romantic), sensory adventurers, and groups
9. Monopoly Lifesized — The Classic Board Game Turned Giant Escape Room
At Monopoly Lifesized, you get to move across a giant physical game board as a human playing piece, completing escape-room-style challenges, puzzles, and physical mini-games to win properties — guided by a live character host across four themed boards: City, Classic, Classic: Own It All, or Luxury.
Location: 213–215 Tottenham Court Road, London W1T 7PS
Price:
- From £54 per person (includes £1.55 booking fee)
- Family tickets: 15% off for groups of 4+
Duration: 80 minutes of gameplay; arrive 15 minutes early for check-in
How to book: monopolylifesized.com; advance booking required
Age suitability: Recommended ages 9+; under-16s must be accompanied by a playing adult
Reputation: Running since 2021 with repeated extensions through at least December 2026; 4.4/5 from 2,204 Google reviews
Best for: Groups, families (9+), corporate team-building, and Monopoly fans
10. Moco Museum — Street Art Icons and Immersive Digital Installations Across Three Floors
Moco Museum is home to nearly 100 original works by Banksy, Warhol, Basquiat, and Kusama displayed alongside cutting-edge immersive digital rooms that place you physically inside the artwork. A visually rich, interactive alternative to traditional galleries spread across three floors near Marble Arch.
Location: 1–4 Marble Arch, London W1H 7EJ
Price:
- Adults from £17.90 online (save up to £5 vs on-the-day)
- Under-4s free; seniors and NHS staff from £18.90
Duration: 90 minutes to 2 hours recommended
How to book: mocomuseum.com/london; advance booking recommended
Age suitability: Family-friendly and open to all ages; under-4s free
Reputation: Rated 4.6/5 from 2,776 Google reviews; part of a global museum brand with 6 million+ visitors across Amsterdam, Barcelona, and London locations; permanent venue
Best for: Date nights, modern art fans, solo visitors
11. Outernet London — London’s Free Immersive Digital Spectacle on Giant 8K Screens
At Outernet, the world’s largest wrap-around 8K LED screens span walls and ceiling across an entire entertainment district — broadcasting free multi-sensory digital art, interactive AR experiences, and rotating immersive exhibitions.
Location: Charing Cross Road, London WC2H 8LH
Price:
- Completely free
- Live music and events at HERE at Outernet and The Lower Third: ticketed, with emerging talent gigs from £8.80 + fees
Duration: Stay as long as you like (non-ticketed events)
How to book: No booking needed for the main district; download the Outernet App for the latest screen schedule
Age suitability: All ages and family-friendly, including interactive toddler shows like the Baby Shark Interactive Experience
Reputation: Rated 4.6/5 from 2,652 Google reviews; permanent purpose-built entertainment district open since 2023; claims 120 million+ annual visitors; named London’s most-visited attraction
Best for: Families, anyone wanting a free cultural pit-stop in central London, and photography/social media enthusiasts
That’s our pick of the 11 best immersive experiences London has to offer right now and hopefully in the future.
If you know of any immersive experiences in London, you’d like added to this list or want to share your experience at any of these venues with our community, write to us!
Author Profile
- Online Media & PR Strategist
- As a London-based Chief Marketing Officer at the digital marketing agency ClickDo Ltd I blog regularly about London, lifestyle, technology, business and many more topics.
