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    Guest & PR Publications at the London Business News Magazine – Exclusive Behind-the-Scenes Case Studies

    Many more people are learning about the London Business News Magazine hence why I want to talk to you about recent case studies that I have looked at as the editor-in-chief.

    First of all, I want to highlight that we’ve reached a new milestone, which is 12,000 visitors or clicks even on Google alone, which is a great achievement we are incredibly proud of.


    So that’s been a highlight already, but I want to highlight other things as well, which are quite interesting for people who might be looking to get published or featured on London Business News or who are in search of guest posting and digital PR opportunities.

    At the London Business News magazine, we offer different forms of publications as a media platform. I want to share some insights on these different formats and how they perform in terms of exposure – please remember that these are correct as of the date of this publication and are subject to change.

    When you come to our website you will see that we cover a wide variety of topics. Our magazine categories include business, technology, property, and hospitality as well as directory posts and listicles which feature top-rated businesses.

    So, for anyone looking to share expert advice, business insights, tips, and hacks there is an opportunity for all types of businesses as well as experts and authors to be featured.

    I’ve summarised the findings in this case study in this video:

    Let’s start with the most common and popular format – the guest post.

    Guest Post Case Study: How to overcome Jet Lag when travelling from London to New York

    How to Overcome Jet Lag when Traveling from London to New York

    When you visit our homepage you will see that we regularly publish editorial and guest posts.

    I want to highlight this specific article, which has been performing very well as a guest post (our editorial articles obviously perform well too). As you can see it has reached a significant amount of engagement within one year with over 1k clicks and nearly 19k impressions from Google alone, excluding additional engagement from Bing, Yahoo, and direct clicks for example.

    This post has been ranking successfully because it covers popular keywords such as “how to overcome jet lag” or “travel from London to New York”, which it ranks for on Google. It’s therefore very important that a guest post is optimised for search engines to perform well, and our expert team assists with SEO optimization and more to boost our publications.


    Interview Case Study: Entrepreneur Interview with Nevine Country, Playdate App Founder

    Entrepreneur Interview with Nevine Coutry, Founder of Single Parent Dating App Playdate

    Moving on to another popular publication format, here is an interview case study. You will see a section called Business Spotlight when you come to the London Business News website and that’s where we feature interviews, opinion pieces, entrepreneur stories and event coverage.

    This particular interview highlights the advantages of such a publication format, especially if it is linked with a brand launch or another significant business announcement.

    As you can see in the statistics below this interview ranks on Google for keywords such as the entrepreneur’s name, and the brand name as well as other related search terms such as “single parent dating app”.

    This helps with introducing a brand to the market in connection with a personal story while being found for search terms that would establish a brand that is not yet well known and searched for. It also benefits the entrepreneur by building their personal brand alongside their business brand. As the founder, it is helpful to stand behind the brand, product, or service and to showcase the personal journey and motivation.

    Our expert team carefully curate the Q&As together with the interviewee to ensure that their focus and our USP are incorporated effectively for the best possible outcomes and performance. As SEO experts we also understand the significance of an interview for a Google Knowledge Panel for example, which serves as a great online asset for any entrepreneur.


    Social Media Interview Case Study: Gaining Additional Exposure through Network Shares

    Another thing I want to highlight is that especially for interviews, what works really well is social media. So, if the interview is shared via social media, which we have done as we share all the posts we publish on our channels, the exposure can be boosted significantly as the below example shows.

    Through related hashtags and tags, social signals boost the brand and entrepreneur as well and if they already have a solid network, their connections might also share their interview, providing the brand with even more exposure and engagement. This in turn boosts their website and brand name online so every interviewee should ensure that they utilise their channels as well for any publication related to them and their brand.


    Entrepreneur Story Case Study: British Entrepreneur Lucy Rout’s Tabuu Pill Cases

    British Entrepreneur Lucy Rout’s Tabuu Pill Cases: A Journey from Dragons’ Den to 100% One-Person Business Ownership & Remote Management

    At the London Business News magazine, we also publish entrepreneur stories with a unique angle which helps the entrepreneur and their business to be referenced effectively on the Internet. Readers are intrigued by the human story behind a business and the entrepreneur story provides an insight into the background of a business and the motivation as well as the people involved from a storyteller’s view.

    As you can see in the data below this entrepreneur story has received over 3000 impressions on Google alone over the last 3 months and ranks for several keywords including the entrepreneur’s name, the brand name and related search terms which helps to introduce the brand to people that might have never come across it.

    The entrepreneur themselves can share this story about them and their business as a testament to their work. Success stories intrigue many looking for inspiration in the business world hence why this format provides a great boost in terms of marketing and SEO.


    Media Release Case Study: Wellbeing App Shoorah Partners with Seedrs

    Wellbeing App Shoorah launched by Ferne McCann and Lorri Haines Partners with Seedrs to raise £250,000

    We also feature press release publications which we call media release publications. I want to highlight this particular case study to show how a tailored and optimised release can achieve significant results, especially shortly after publication which matters for more time-sensitive publication formats such as this.

    The below statistics show that the media release immediately ranked on Google and within the first week received over 2000 views. It continues to rank for search terms such as “shoorah app”, the founder’s name and other related search terms helping the brand to be referenced more widely, providing it with more exposure and credibility.

    We included additional media here to boost engagement with the release, but this can also lead to gaining more followers on referenced channels. We encourage everyone to submit press releases to make them more unique and engaging to achieve better results and we provide our advice for SEO press release publications.


    Additionally, it is worth noting that all publication formats in the London Business News magazine provide an SEO boost through a backlink, which search engines use to rank a website and evaluate its authority. Backlinks help to build trust and credibility and for all our publication formats we offer this as a plus.

    For our approved content publications, we strictly follow search engine guidelines to ensure optimal performance, so for guest contributions, we are selective and share the editorial feedback that will help to make the publication as effective as possible. We offer our expert support by consulting about the best keywords to use, the best ways to incorporate hyperlinks and references as well as media materials and we also offer content writing or review services.

    If you feel that our magazine would be a good place for you to share your insights, news or innovations then get in touch with us and we’ll be happy to discuss a possible feature.

    Follow us on YouTube where we also regularly share business news and insights as well as event coverage. In the below video I explain how our platform can be utilised for PR and SEO:

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    Author Profile

    Manuela Willbold
    Manuela WillboldOnline Media & PR Strategist
    Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
    Manuela Willbold
    Manuela Willbold
    Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.

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