AM niche is designed to curate personalised itineraries featuring hidden gems, local artisans, cultural venues, and eco-friendly experiences, helping users discover authentic places they might otherwise miss.
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Co-founder Sara’s background has shaped how she sees tourism and sustainability. Coming from Venice, a city deeply affected by mass tourism, she witnessed how travel can damage local communities and the environment.
Professionally, her experience at Depop taught her how technology and digital communities can drive more sustainable consumer choices.
Sara, CEO and co-founder of AM niche, says:
“With the AM niche, we want to help people discover the beauty and value of exploring closer to home, respecting local communities, reducing our footprint, and embracing a slower, more mindful way of travelling. It’s not just about where you go, but how you choose to travel.”
AM niche’s expertise lies in designing digital tools and experiences that make sustainable choices easy, engaging, and personalised. The team’s mission is to shift mindsets so that people see value in local experiences, reduce unnecessary travel impact, and connect more deeply with the places and communities near them.
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Sara and Nebil’s background at Depop connects the AM niche to the legacy of one of the UK’s notable unicorn companies. The founding team is mentored by Simon Beckerman, founder of Depop and founder & CEO of Delli, as well as co-founder of B-Arts (PIG Mag) and Retrosuperfuture sunglasses.
Simon supports AM niche’s mission to transform how people explore their surroundings sustainably.
–ENDS-
About AM niche
With a focus on making mindful exploration accessible and enjoyable, AM niche supports busy individuals by providing easy-to-use recommendations.
The first release features a special focus on London, highlighting curated experiences from iconic venues like the V&A to hidden gems such as the Museum of Brands, Camden Art Centre, and the Museum of Homelessness. This will also help parents plan summer holidays in the city with their kids, as many venues are offering interesting activities.
Learn more at amniche.com or follow @amniche_app on Instagram. The app is available for download on the App Store.
Contact: Sara Alzetta, +44 7460 346067, sara@amniche.com.
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